Our Story

Founder Brandon Igdalsky and his dog Norman

From the Racetrack to the Cocktail Glass

Let's be honest, who really loved Bloody Marys before they hit 30? Back then, our taste buds probably gravitated toward something sweeter. But then, something magical happens. Your palate matures, and this spicy, savory, tomato-y concoction becomes the perfect "hair of the dog" or a satisfying winter warmer. It’s the ideal companion for game day or a lazy Sunday brunch.

But there was a problem. Most store-bought Bloody Mary mixes are just, well, "meh." We grew tired of having to add a pantry's worth of extra ingredients just to make them interesting. The quest began to create something better. Our founder, Brandon Igdalsky, knew there had to be a way to make a mix that was a flavor explosion right out of the bottle.

As a lifelong veteran of the motorsports industry and former President of Pocono Raceway, Brandon has a deep-seated belief in putting the fan first. He learned this philosophy from his grandparents, the founders of the track. This ethos was the driving force behind innovative, fan-centric initiatives designed to enhance the experience for everyone who walked through the gates. This same dedication to exceeding expectations and delivering an unforgettable experience fueled the creation of our Bloody Mary mix.

We became mad scientists in the kitchen, experimenting with recipes like a culinary Dr. Frankenstein. Over time, we crafted a blend so good, it had its own gravitational pull—a symphony of savory, spicy, and just plain WOW. Our friends—including chefs and bartenders—begged for the recipe, and this liquid gold became our little secret. It was the perfect addition to football games, snow shoveling marathons, golf outings, and any other occasion where good friends gathered.

Unexpected Opportunity

Then, 2020 happened. With the world locked down and bars closed, we started making the magical mix again for our "COVID crew." They couldn't get enough. As the world cautiously reopened, restaurants began clamoring for bottles of our delicious elixir. It was time. It was destiny. It was… DUDE WOW Cocktails!

We decided to share our precious creation with the world because everyone deserves a Bloody Mary so good it makes them shout, "DUDE WOW!" It’s a shoutout to the fans, the friends, and the family who inspired this journey—from the racetrack to the cocktail glass.

So, ditch the "meh" and grab a bottle. We're pretty sure you'll agree: It's the official drink of brunch. (And, you know, pretty much any other time you want something awesome.)